If you're a desktop-user, there is also a web version of TikTok's royalty-free music library, which lets you filter music approved for commercial use.
It’s important to note that although this music is approved to use in sponsored content on the TikTok app, it is likely not cleared to use in sponsored content on Instagram or other social media platforms.
Free sounds for commercial use plus#
Step 1: Open up the TikTok app and click on the plus sign at the bottom center of the screen (circled in red).Īnd there you have it! You now have access to all royalty-free music which is clear to use in sponsored content specifically within the TikTok app.
Free sounds for commercial use how to#
Here’s how to access TikTok’s Royalty Free Music Library.
How to Access TikTok’s Royalty Free Library (In-App)ĭid you see the viral TikTok post from Bed Bath and Beyond, poking fun at the fact that brands can’t use trending sounds on the app? It’s clearly a shared pain point amongst brand & social media managers. Here’s a step-by-step guide to find the TikTok royalty-free library.īonus content: Read more on how to utilize sounds on social media outside of trending music. Luckily, TikTok has recently launched an in-app resource that contains a complete royalty-free music library that is OK for you to use when creating and posting sponsored TikToks or posts for your company profile. If you (or your brand / advertising partner) have obtained the necessary music licensing rights to use music which is not available in the Commercial music library then you must upload your Branded content post via the normal TikTok post upload flow (not through the TikTok Creator Marketplace) and confirm you have obtained the necessary rights to use that music.” - TikTok GuidelinesĪccording to TikTok representatives, even a brands organic (unsponsored) content can only use sounds from the Commercial Library. “ Branded content must only contain music from the Commercial Music library. Here’s what TikTok posted in their help center: It’s ultimately the brand’s responsibility to obtain any necessary copyright, usage or licensing agreement. We’ve recently seen some brands and companies using personal accounts to avoid the restrictions on trending sounds and music, leaving themselves open to potential fines and a ban from TikTok altogether. Artists and record labels have recently been cracking down on the use of copyrighted music in commercial content, which believe it or not, includes sponsored influencer content! In order to protect yourself, the brand, and your relationships with brands, it’s best practice to use royalty-free music in all sponsored content.
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